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What Is Digital Marketing? A Beginner’s Guide for 2025

In today’s digital era, every business wants its name to appear on Google, for people to visit their website, and for sales to grow. But how is all this possible? The answer is – Digital Marketing . Whether you're a student, small business owner, or budding content creator, understanding digital marketing has become essential in today’s time. In this blog, we’ll understand step-by-step what digital marketing is, how it works, its types, and how you can build a career in this field. 📌 What Is Digital Marketing? Digital marketing is a method of promoting products or services using the internet and digital devices . It includes platforms like social media, search engines, email, websites, apps, and more. These days, people search online for everything big or small. So, if your product or service appears there, you have a golden opportunity to grow. This power is what we call digital marketing . 🔥 Main Types of Digital Marketing 1. Search Engine Optimization (SEO) SEO means optimiz...

What is AEO and How is AEO Different from SEO?

Introduction In the digital world, SEO (Search Engine Optimization) has been the main way to help your website appear higher in search results. But now, there’s a new term you might hear – AEO (Answer Engine Optimization). You might be wondering, what is AEO, and how is it different from SEO? Let’s break it down. What is AEO (Answer Engine Optimization)? AEO stands for Answer Engine Optimization . It’s all about getting your content to show up as the best answer in search results. For example, when someone searches for “What is SEO?” on Google, they might see a small answer box at the top of the page with a short, clear definition. If your website's content is the one Google picks as the best answer, it’s shown in that answer box. Example: If you type “What is AEO?” in Google, the search result might show a brief definition right at the top. That’s AEO – getting your content picked as the answer. How is AEO Different from SEO? SEO is all about making your websi...

How to Generate a Video Using AI – No Editing Skills Needed!

“Lights, camera… wait, where’s the camera app again? Don’t worry, you don’t have to be Spielberg or have a Hollywood budget to make cool videos anymore. AI video tools take your script and magically turn it into a video with all the bells and whistles — transitions, music, voiceovers, you name it. It’s so easy, even your cat could do it. (Disclaimer: Cat’s still working on the typing.) So go ahead, impress your friends, clients, or just yourself!” In this blog, we’ll explain how you can generate videos using AI and walk you through three easy-to-use apps . We’ll also show you how to sign up, log in, and get started with each one. 1. Pictory – Turn Your Script into a Video in Minutes What is it? Pictory is an AI tool that lets you turn text (like blog posts or scripts) into engaging videos using stock footage, animations, music, and voiceovers. 🔹 How to Sign Up & Use Pictory: Go to https://pictory.ai Click on “Free Trial” or “Get Started” Sign up with your email or G...

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